The museum was undergoing major changes/additions and the website needed to reflect that with a complete redesign. I worked closely with the museum owners, copywriters, and developers to create a modern website they could be proud of.
The existing website had a sporadic color palette, wasn't mobile-friendly, and included an overwhelming amount of text on almost every page. There was no use in saving it, we had to start from the ground up.
The font needed to be strong to symbolize the power of war/soldiers and easily readable since our target audience was older folks. Lato achieved this nicely.
The harvest gold signifies high stature, honor, valor, was used for buttons/links and as an accent color. The deep gray has a slight hint of green to make it feel somewhat military while remaining contemporary and neutral.
The museum is organized in a way so you experience WWII events in chronological order so a timeline approach seemed fitting here. The concept is minimalistic, elegant, and uniquely interactive.
Detailed exhibit, home, visit, and other pages were mocked up but the project unfortunately came to a halt for various reasons. Sadly, it's still rockin' the ugly original design.